Privacy Policy

AlUla Guide Tourism Company is committed to protecting the privacy of the personal data of its clients and users, in accordance with the applicable laws and regulations in the Kingdom of Saudi Arabia, ensuring transparency and safeguarding the rights of data subjects.

This policy outlines how personal data is collected, used, shared, and stored, as well as the rights of data subjects and how to contact us.

 

Company Information

AlUla Guide Tourism Company is a destination management company specializing in AlUla, providing tourism services including trip organization, activity and experience bookings, as well as hospitality and transport services.

  • Commercial Registration: 4651101928.
  • License Number: 73146001151.
  • Target Audience: Individuals and businesses.

Contact Information

For inquiries regarding this Privacy Policy or data-related requests, you may contact us via:

  • Email: ahmad@alula-guide.com
  • Phone: +966553338228.
  • Website: www.alulaguide.sa

Personal Data We Collect

We may collect and process the following data:

  • Full name.
  • Mobile number.
  • Email address.
  • Identification details (when required).
  • Booking details (such as dates, number of people, type of service).
  • Payment information (such as payment status and transaction reference, without storing bank card details).
  • Technical data (such as IP address, device type, and browser)

Methods of Data Collection

We collect data through:

  • Online forms.
  • Communication via phone, email, or WhatsApp.
  • Social media platforms.
  • Website usage.
  • Cookies.

Purpose of Data Collection

Data is used for the following purposes:

  • Providing tourism services and processing bookings.
  • Managing and organizing trips and experiences.
  • Communicating with clients.
  • Processing payments and refunds.
  • Improving service quality and user experience.
  • Complying with applicable laws and regulations in the Kingdom.

Legal Basis for Processing

We process personal data based on one or more of the following:

  • Consent of the data subject.
  • Performance of contractual obligations.
  • Compliance with legal requirements.
  • Legitimate interests that do not conflict with the rights of the data subject.

Data Sharing

Personal data may be shared with:

  • Payment service providers (to process payments).
  • Tourism service providers (such as transport or accommodation companies) to fulfill bookings.
  • Relevant government authorities when legally required.

Cross-Border Data Transfers

Personal data may be transferred or stored outside the Kingdom of Saudi Arabia when using external technology providers or systems, in compliance with applicable regulations.

AlUla Guide Tourism Company uses Zoho systems for email and customer data management and ensures engagement with trusted service providers who adhere to recognized information security standards and take appropriate measures to protect data confidentiality, in accordance with Saudi regulations.

Data Storage and Retention

AlUla Guide Tourism Company retains data only for as long as necessary to fulfill the purposes for which it was collected, in line with applicable regulations.

  • Booking data: Retained for the duration of service delivery and until all related processes are completed, including follow-ups, support, or handling any claims or feedback.
  • Communication data: Retained for communication and marketing purposes unless deletion is requested earlier by the data subject.
  • Financial data: Retained in accordance with legal requirements.

Data is securely disposed of once it is no longer needed, in a manner that prevents unauthorized access.

Data Protection

We implement appropriate security measures to protect personal data, including:

  • Restricting access to authorized personnel only.
  • Using secure systems and information security measures.
  • Protecting systems with passwords and authentication protocols.
  • Working with trusted service providers.

Data Subject Rights

Data subjects have the right to:

  • Know how their data is collected and the purpose of collection.
  • Access their personal data.
  • Request correction or updates.
  • Request deletion when data is no longer necessary.
  • Withdraw consent to processing.
  • File a complaint in case of a violation.

Data Protection Officer

  • Name: Nader Al-Razahi.
  • Email: nader@alula-guide.com

Complaints and Objections

For complaints or objections, you may contact us using the details above.
You also have the right to file a complaint with the competent authority:
Saudi Data and Artificial Intelligence Authority (SDAIA).

Cookies

We may use cookies to enhance user experience and analyze performance. These can be managed through browser settings.

Updates to This Policy

The company reserves the right to update this Privacy Policy from time to time in accordance with applicable regulations.

Last updated: 13 April 2026

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